EXTEND THE SUMMER

our cases / extend the summer

DENTAL CLINICS

Dental Clinics originated in 2007 as an initiative for dentists, by dentists, with the motto; ‘laughter is life’. Thanks to a personalised approach and high-quality dental care, they provide you with a radiant smile.

Devise a gift and activation for all 2,700 colleagues as a token of appreciation and to prolong the wonderful late summer feeling.

Loyalty Makers developed the ‘extend the summer’ concept with a Direct Mailing and a win campaign on social media. This boosted internal motivation and bonding.

All employees received a gift box containing two pairs of socks in a summer Dental Clinics design. They were asked to mail their ‘happy sock (photo) moment’ to the head office.
In addition to weekly prizes, the very best photo was rewarded with a clinic with a top designer to design their own socks and five sets of these could be won for the whole department.