© 2024 Loyalty Makers BV
rOBOT
on-pack promotiON
Robot would like to surprise (regular) customers and create brand awareness. To achieve this, Loyalty Makers took an approach of providing a large number of packages of floor heating materials with an on-pack premium each year.
Advantages of the on-pack premium
On-pack is a sales promotion technique where a communication message or premium is included in the packaging of the main product. Office wholesaler Viking once started this trend by adding pink-and-yellow marshmallow to shipments. By employing this strategy for Robot, we are creating a stronger brand perception. The premium comes as a surprise to the recipient and is more tangible than simply a purchase discount. The finer the buying or unpacking experience, the more likely customers will share their enthusiasm and remain loyal.
Design
Because our creative team additionally provides the on-pack premiums with a branded design, they become stand-alone products that provide continuous exposure to the Robot brand.
Warm at home
Plopping on the couch after a hard day’s work with a bowl of popcorn or warm socks. A small gesture, much appreciation!
Distributed
Because laying an underfloor heating system is a job that requires several people, we come up with several on-pack premiums that are meant to be distributed.
Ministerie van Defensie USED TO BE
Used Defense clothing nicely repurposed!
ROC mini speaker
Create your own playlist and let everyone enjoy the ROC vibe.
De leeuw van putten toolcard
21 functions under one roof.
